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Speed dating is a formalized matchmaking process which has the purpose of encouraging eligible singles to meet large numbers of new potential partners in a very short period of time.
Speed Dating, as a single word, is a registered trademark of Aish Ha Torah.
As reported by the BBC in the Science of Love, it only takes between 90 seconds to 4 minutes of face-to-face interaction to determine attraction, which gives speed dating an advantage over online dating.
The largest speed dating company in Australia is Speed Dating Australia Pty Ltd.
They were the first to hold Speed Dating Events in Australia in 2004 and still operate to this present day.
On the other hand, feedback and gratification are delayed as participants must wait a day or two for their results to come in.
The time limit ensures that a participant will not be stuck with a boorish match for very long, and prevents participants from monopolizing one another's time.
While over 100 companies in the US offered speed dating through online registration during the growing of the Internet, between 20 three large speed dating companies emerged with a national footprint in the US, with events in over 50 US cities: Hurrydate, 8Minute Dating and Pre-Dating.