New adult dating site
From 2013 to 2015, the share of 55- to 64-year olds has doubled from 6% to 12%.According to Nielsen data, one in 10 American adults spends more than an hour a day on a dating app.Still, when it comes to actual ownership by company, these two models become more blended.The biggest player in the online dating game, the Match Group, dominates 25% of the market share.
According to Justin Mc Leod, CEO of Hinge, “…ultimately, Tinder is the gorilla in the casual end of the spectrum, which is our space. Maybe one or two of these other ones will survive, and be profitable, but the only reason they exist right now is they’re operating off venture capital. Most of them are gone almost as quickly as they show up.” The second is the Match Group’s 2015 IPO.However, when it comes to user engagement, Grindr (12 hours 26 minutes/month), Tinder (2 hours 39 minutes/month), Ok Cupid, and Bumble are at the top.And, while Tinder is the most popular among 18-29-year-olds, is most popular for the 30-44 demographic.Match’s size works to its great benefit since users switch frequently between its sites.With so many dating sites, it can encourage customers to try out its other sites as well.
Some might even say that they “work to provide a stream of warm bodies as fast as possible.” Each app has its own competitive advantage or spin on the dating game: With its monthly subscription fee, attracts people willing to put their money where their mouth is.