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If “partner” or “together” are words an OTA does not want to understand any more then you, the hotel, should stop working with that OTA and stop their destructive nonsense…! There are a lot of fed-up hotels out there, but very few actually take action, and I continue to hear and read hotels complain about this again and again and again…They end up fighting forever and waste not only valuable time, but actually also a lot of profit.Today’s frequent traveler has become more loyal towards metasearch websites than towards a specific OTA.So, let’s look at the question that often raises the most serious concern: I know you are not sure those bookings will be replaced by your own website or other OTAs. Having one less OTA trying to undercut others on metasearch websites means better rate parity for your hotel.
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You obviously have to work with your wholesalers as well and make sure you control what they do with their rates, but as more and more wholesalers are connected with each other that exercise is also often a huge time waster.
What is more important, and more effective, is to inform the concerned OTA formally that you terminate all cooperation and will not accept ANY customer that has booked through them. Yes, you most likely will end up with a very upset customer at the reception.
Before explaining why the answer to the last 2 questions should be “no”, let me explain how OTAs’ focus has changed and hotels now can benefit from a much more level playing field.
As independent hotel you must understand that most OTAs are no longer focused on “stealing” YOUR direct bookings.