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Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.
Moving beyond dates, one quarter of online daters (23%) say that they themselves have entered into a marriage or long-term relationship with someone they met through a dating site or app.
At the same time, the proportion of Americans who say that they met their current partner online has doubled in the last eight years.
In addition, people who have used online dating are significantly more likely to say that their relationship began online than are those who have never used online dating.
Fully 34% of Americans who are in a committed relationship and have used online dating sites or dating apps in the past say that they met their spouse or partner online, compared with 3% for those who have not used online dating sites.
Younger adults are also more likely than older ones to say that their relationship began online.
Some 8% of 18-29 year olds in a marriage or committed relationship met their partner online, compared with 7% of 30-49 year olds, 3% of 50-64 year olds, and just 1% of those 65 and older.
Half (54%) of online daters have felt that someone else seriously misrepresented themselves in their profile.