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”If there’s a message that the client doesn’t like, we take it out of rotation.” After the Matchmakers have made contact, the Closers then step in to keep up the flirty banter and, hopefully, get their client a date.
Clients are sent weekly emails to alert them of numbers we’ve scored or, for Platinum clients, when and where to go for a date we’ve arranged.
“With [dating apps’] explosion in popularity, it means that you have a huge dating pool at your fingertips, but you’re also in direct competition with everyone else in your area.
Originally a sales guy with no time for “real dates,” Valdez grew Vi DA’s brand out of his own experiences in the dating world.These people are often in their early 20s; young women with less dating savvy are easy targets for the company’s methods.“Rule 1: Don’t make her think too hard,” the manual says.The initial training period lasts several weeks before we’re given access to clients’ accounts, during which we must read several training manuals and submit draft responses to fake matches.At first, my trainer encouraged me to get creative with my replies, but by the third week, I was still getting back extensive rewrites.
“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.”What does a “low cognitive load” pick-up line look like?